Our price is sixty per cent less than the traditional retail
As part of our commitment as a company to being fully transparent, we wanted to break down the cost price of our garments. Each piece has its own set of costs, including fabric, production, packaging and transportation. We calculate all this as the “true cost” of the garment, and we multiply the “true cost” by an average of three to cover the costs of running our business, such as our employees, our warehouse, and our research and development. Each style goes through multiple stages from sketching by hand to prototypes and fittings until we finally decide for it to be ready to see the light of day.
We have nothing to hide!
Our average margin ranges from 2.5 to 3 while the rest of the fashion industry’s margin is between 4 to 6.
We believe that MI.MOO can only be as good as the people who are sharing and carrying our vision.

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