Nothing is purer than a diamond: its crystalline shine leaves no room for second interpretation. At MI.MOO, we also believe in a transparent world without lies. BLUE (DAY)MOND is more than a T-shirt: it is a reflective experience that exposes the best and worst we have in the world. Recognizing our mistakes, we are able to rediscover the purest of diamonds: the one that brings the blue to the sky and makes us wake up to live a new day.
